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Continue reading →: Building with Community at the Core
At Strategic Spark, our work is built upon building community through collaboration and connection. Over the past year, one truth has become abundantly clear: when you put community at the center of your work, your mission and impact multiply. Why Community Matters Community is more than a network of colleagues,…
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Continue reading →: Unlock Higher Email Open Rates with One Simple Tactic
Email marketing is one of the most effective methods of direct-consumer marketing, but only if you do it right. The Digital Writing Firm noted that email marketing could produce an average ROI of $42 for every $1 spent. That’s an incredible return, but only if your emails actually get opened.…
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Continue reading →: Build Deeper Connections: Multi-Channel Strategies That Work
Is your communication strategy resonating with your audience? Does it inspire action, build trust, and drive long-term support? Developing an effective communication strategy is more than just outreach—it’s an intentional and powerful tool for connection, support, and demonstrable impact. While traditional methods like direct mail and printed impact reports remain valuable…
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Continue reading →: Designing Your PLN: Building Your Personalized Learning Framework
Welcome back! In our previous post, What is a PLN? Your Personalized Learning System for Growth, we explored what a personal learning network (PLN) is and why it’s essential for navigating today’s complex information environment. Having established the ‘what’ and ‘why’ of PLNs, let’s now focus on the ‘how’ –…
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Continue reading →: What is a PLN? Your Personalized Learning System for Growth
In today’s fast-paced world, staying informed, growing your network, accessing reliable professional development resources, and finding effective ways to engage and contribute can feel overwhelming. Every day, we’re bombarded with endless email newsletters, algorithm-driven social media feeds, and recommendations on the latest industry tools. How do you filter the noise…
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Continue reading →: Unlock Your Learning Potential with a Personal Learning Network
Are you feeling overwhelmed by the constant influx of information? Do you crave a more structured approach to your professional and personal development? If so, you’re in the right place! I’m thrilled to announce my new blog series dedicated to helping you build and leverage a powerful Personal Learning Network…
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Continue reading →: 5 Proven Storytelling Techniques to Elevate Your Brand
Imagine a crowded room. Your brand is whispering while everyone else is shouting—lost in the noise, unheard. In this environment, how can your brand stand out? More importantly, what can you do differently to ensure it gets noticed? In today’s information-saturated world, where consumers are bombarded with thousands of messages…
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Continue reading →: The Science Behind Effective Storytelling
Why Some Messages Stick—and Others Don’t Why do some brand messages inspire action while others are forgotten within minutes? The answer lies in the power of storytelling. More than just a marketing tactic, storytelling is a science-backed strategy that engages emotions, builds trust, and drives action. Whether you are running…
Ignite Meaningful Change:
One Strategy, One Story, One Spark at a Time
Hello,
I’m Elaine
Welcome to Strategic Spark!
With over 25 years in strategic communications and fundraising, I help nonprofits and small businesses turn vision into reality. My passion is helping small businesses and nonprofits craft strategies that inspire action, drive impact, and fuel sustainable growth—one strategy, one story, one spark at a time.
Let’s Connect
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